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Loyalty is one of the highest-leverage retention plays available to a brand, and one of the easiest to get wrong.
Programmes launch with points and tiers, then quietly stall: costs balloon, redemption behaviour disappoints, and finance starts asking what the liability on the balance sheet is actually buying. This closed-door virtual roundtable brings together senior ecommerce, CRM and retention leaders to unpack what actually makes a loyalty programme work commercially. No pitches, no slides - just pure education.
Via Invite - Contact Orbyt@pion333rs.com
