Brightwork Vol.01

ShopDev Alliance's afternoon of talks and social to close DotDev week.

Date & time

Thursday, 23 July 2026

12:00 — 20:00

Location

Toronto, Canada · IRL

East Room, Toronto

Hosted by

This one's happened

The room met and the calendar moved on — this page stays as the record.

Soft indoor light across an empty stage before a panel#tech #creative

Orbyt Insights

From the journal

Reading from the Orbyt team — separate from the event above.

01The Real Story of DotDev Day 2 Was a Build Decision, Not an AI Demo22 Jul 2026Notes from Shopify DotDev, 22 July 2026, where the keynote promised abundance and the practitioners quietly explained what it costs.ShopifyDotDev 2026Commerce strategyBuild vs buy
02DotDev 2026, Day One: What Shopify Just Told the Ecosystem21 Jul 2026We were on the floor at DotDev 2026 for day one, and while it is billed as a developer conference, almost nothing announced was really about code.ShopifyDotDev 2026Agentic commerceCommerce strategy
03The Commerce Events Industry Is Tired. Here Is What Comes Next.21 Jul 2026The old event model has outlived its usefulness. What comes next is curated, operator-led, measurable and built around the brands in the room.Commerce EventsEvent ROIOrbyt