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You are invited to join our THRIVE: Fashion in-person event on Wednesday 16th September! Please note that this event is exclusively for eCommerce brand leaders.
The Ecommerce Event by NOVOS Customers no longer discover fashion brands in one place.
They move between Google, AI search, social platforms, marketplaces and communities as they research, compare and decide what to buy. The way people discover brands has fundamentally changed - and the brands that adapt first will win.
THRIVE Fashion brings together the people shaping the future of ecommerce to explore one question:
How do you become the answer?
Across a morning of keynotes, expert panels, live demonstrations and real-world case studies, we'll unpack how leading fashion brands are adapting to the AI era - building discoverability across every platform while creating sustainable, profitable growth.
From AI search and Generative Engine Optimisation (GEO) to paid media, creative strategy, loyalty and customer retention, every session is designed around one core principle:
Be the answer™. So when the right customers are ready to buy, they find you first. Every search. Every platform. Every time.
Join founders, ecommerce leaders and marketing teams from ambitious fashion brands for practical insights, honest conversations and actionable strategies that reflect how customers actually shop today.
Because discoverability isn't just about ranking anymore. It's about understanding how customers search, what influences them and how your brand earns attention before they ever click "buy."
Reading from the Orbyt team — separate from the event above.