Webwinkel Vakdagen (WWV) 2027

The Benelux's largest digital commerce trade fair, 13,000+ visitors and 250 speakers over two days.

Date & time

Wednesday, 7 April 2027

09:00 — 17:00

Location

Utrecht, Netherlands · IRL

Jaarbeurs UtrechtJaarbeurs Utrecht, Jaarbeursplein, 3521 AL Utrecht

Hosted by

Jaarbeurs

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Webwinkel Vakdagen (WWV) 2027#tech #ops #international

20th edition. Covers eCommerce, marketplaces, cross-border and omnichannel, with major Dutch commerce names exhibiting. Held in Utrecht, roughly 30 minutes from Amsterdam.

Who it's for

Dutch and Belgian eCommerce professionals, retailers and suppliers

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Orbyt Insights

From the journal

Reading from the Orbyt team — separate from the event above.

All insights

01The Real Story of DotDev Day 2 Was a Build Decision, Not an AI Demo22 Jul 2026Notes from Shopify DotDev, 22 July 2026, where the keynote promised abundance and the practitioners quietly explained what it costs.ShopifyDotDev 2026Commerce strategyBuild vs buy
02DotDev 2026, Day One: What Shopify Just Told the Ecosystem21 Jul 2026We were on the floor at DotDev 2026 for day one, and while it is billed as a developer conference, almost nothing announced was really about code.ShopifyDotDev 2026Agentic commerceCommerce strategy
03The Commerce Events Industry Is Tired. Here Is What Comes Next.21 Jul 2026The old event model has outlived its usefulness. What comes next is curated, operator-led, measurable and built around the brands in the room.Commerce EventsEvent ROIOrbyt